In the two years that 3FE has been open, we’ve grown from one man at a counter to 14 people running 2 shops and a wholesale/training business stretching all across Dublin (and a bit of Wicklow!).
This, as you can understand, is quite a lot of growth in a very short amount of time and in truth, most of that growth has happened in the last 12 months.
Although this is obviously great news, it also concerns me for two reasons: firstly, will the quality of what we do suffer and, secondly, will the quality of what we do suffer?
Yesterday, we went to visit our latest customer who will be opening up in Dublin 1 in mid-February. It’s a beautiful shop run by two really passionate people and it’s incredibly important to me that we help them do a great job.
We also have Cup opening on South Leinster Street, Roasted Brown opening in Temple Bar (both in the coming weeks) and Cinnamon is still very much in its formative stages, although extremely busy formative stages.
With this in mind, we have therefore decided that we will be taking on no more new customers until May 2012 at the earliest. It’s important to us at this stage that we take stock, improve quality and ultimately get really good at what we do right now before moving on to the next step.
On top of all of that, both of our shops are getting busier every week and we’re close to launching our Coffee School on Grand Canal Street. It’s been difficult to turn away potential clients in the last few weeks, but we strongly believe that quality needs to come first in every aspect of what we do.
In truth, I’m confident that the quality of what 3FE does has never wained in that 2 year period; if anything, its improved. That, however, doesn’t mean that we can’t improve what we do now even further.
In the meantime, do check out our wholesale clients listed below and lend them your support. As well as numerous coffee shops, we also have one pub, one restaurant, one off license and one retail store on the list (and some pretty good examples of each to boot) so your choice is wide and varied.
Thanks again for all your support in 2011 and we’re ridiculously excited about improving your coffee experience in 2012.
Alexis Bar and Grill, Patricks Street, Dun Laoghaire, Co. Dublin
Cafe du Journal, Monkstown, Co. Dublin
Cinnamon, Main Street, Ranelagh
Cup, South Leinster Street, Dublin 2
Designist, Georges Street, Dublin 2
Fallon and Byrne, Exchequer Street, Dublin 2
Hollands of Bray, Main Street Bray, Co. Wicklow
L. Mulligan Grocer, Stoneybatter, Dublin 7
Murphys Ice Cream, Wicklow Street, Dublin 2
Roasted Brown @ Film Base, Curved Street, Temple Bar, Dublin 2
*TBC, Dublin 1
3FE Coffee, 32/34 Lower Grand Canal Street, Dublin 2
3FE @ The Twisted Pepper, 54 Middle Abbey Street, Dublin 1